The AMS started as a giant clearinghouse of addresses and member types that associations could use, with some contortion of their processes, to handle basic activities. This all worked fine for a while, when managing member-to-organization relationships was the main priority. But today, it simply isn't enough. Modern associations must look to Customer Relationship Management (CRM) systems, ideally CRM systems that were designed to serve associations, to replace traditional AMS systems. 

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