AHOA logo.png

THE CUSTOMER
The Asian American Hotel Owners Association (AAHOA) is an organization that provides the voice of owners in the hospitality industry. Founded in 1989, AAHOA is now one of the fastest-growing organizations in the industry, with more than 12,500 members owning more than 20,000 hotels that total $128 billion in property value.

THE CHALLENGE

AAHOA needed to utilize Microsoft Dynamics CRM to support Membership, Event Management, Business Development, Sponsorship and Political Action Committee (PAC) business processes.

THE SOLUTION

BroadPoint implemented a CRM system that included the following AAHOA requirements:

  • Track demographic information and all interactions with current members and prospective members. Information included committee participation.
  • Track prospecting efforts for sponsorship and other customer cultivation initiatives
  • Self-service capabilities for members to find, register and pay for events. Additionally, members can update their profile information and approve contact methods (phone, email, etc.).
  • Capture PAC donations, from its large donor-base, through a secure online portal and from its annual auto-renew PAC donations process.
  • Reporting and dashboard capabilities that included end-user custom queries and ad-hoc reporting, data import and export, and search capabilities
  • Role-level security for users and administrators, restricted views and capability to ensure secure management of sensitive financial and membership information.
  • End-user and client technical support services.