Microsoft Shifts the Focus to Customer Engagement for SFA

Microsoft has invested heavily in cloud-based solutions and the results are paying off.  Forrester has released a new report that details Microsoft's ascent to the coveted "Strong Leader/Strong Strategies" (the holy grail!) quadrant for Sales Force Automation.  Microsoft's Dynamics 365 for Sales and Marketing, along with Office 365 and Dynamics 365 for Finance and Operations, make a powerful technology foundation for any business.

Forresters's report details how Microsoft's investments have enabled Dynamics 365 for Sales and Marketing to leap from traditional table stakes functions of an SFA system, such as process consistency and forecasting,  to "empowering modern sellers to deliver high-quality, high-touch customer experiences."  In other words, it's a game changer...

From Forrester-

Microsoft Delivers on Intelligent Seller Productivity

"Based in Redmond, Washington, Microsoft is building out its intelligent offerings and unifying its SFA solution with its larger portfolio. The 2016 transition to Dynamics 365 brought a heightened focus on seller productivity, with deep integrations into Office 365 and Outlook. Microsoft also delivers very strong analytics capabilities, including its machine learning and AI offerings, as well as Power BI...

With all the hype around artificial intelligence (AI) and machine learning, Microsoft shows considerable maturity in both its execution and vision for how advanced analytics will transform selling. Customers rate Microsoft's pace and penchant for innovation very highly. The potential around analytics only improves with its acquisition of LinkedIn."

Microsoft a Best Fit for Sales Force Automation

"Microsoft is a best fit for companies looking to capitalize on the productivity gains of their other Microsoft cloud investments, namely Office 365, and those companies that are bullish and looking to disrupt their peers with AI and machine learning."

BroadPoint Implements and Integrates Dynamics 365 for Sales and Marketing

Are you a growing company looking to disrupt your peers with a Microsoft SFA solution, maybe Office 365, AI and machine learning?

BroadPoint has deep expertise in both deploying Microsoft Sales Force Automation solutions and integrating them to a wide variety of both legacy on premise systems and newer cloud solutions. Contact us for more details.

Links below:

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017
The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology

- Lee