The Dynamics 365 platform is what formerly was Dynamics CRM, made for 2017 and beyond. We’ll discuss 3 reasons why Dynamics 365 can help to improve your member engagement, and help you reach your organizational goals.

1.       Knowledge of your members is paramount

Effective personalized member nurturing requires knowledge. The more you know about your members, the better. Dynamics 365 keeps you in the know across social media and discussion boards so that you can stay up to date on your members. It puts vital insights at your fingertips including reminders of when to check in, updates on how members engage with others and much more. This helps you stay on top of member communication and deliver value at every touch.

2.       All staff members get involved in managing member relationships

The mold of associations has changed in that it is now the responsibility of every staff member to focus on member satisfaction. Dynamics 365 provides one view of the truth about your member via the member record. You can view information on events members have attended, which educational sessions they registered for, and even when their dues cycle starts and ends, all cost effectively. This way folks from membership to finance are able to see the same information, provide excellent member service and keep your members coming back.

3.       Flexibility to meet the changing market

With Dynamics 365, you can learn what members and prospects want to vastly improve satisfaction - and even retention - using tools for member engagement scoring and social monitoring. You can then incorporate changes necessary to drive new members and keep the ones you have, find out what is working and what is not to offer new opportunities or reach out to new constituents at any time, all without butting heads against inflexible interfaces or restrictive functionality. Making your job easier, gives you time to focus on your members.

Microsoft Dynamics 365 echoes a way of life in the modern association world that places a premium on strengthening connections. It gives your organization the ability and agility to evolve alongside your mission and members’ needs, so that they better engage with you and continue to renew.