Translating a wealth of available customer data into effective selling strategies is one of the great challenges in marketing. By creating a single view of every potential and current and storing it in a single, readily accessible location, an integrated marketing management solution enables your staff to better understand what customers are telling them. This knowledge leads to a more focused marketing effort and execution of smarter campaigns.

Microsoft Dynamics™ CRM

BroadPoint solutions for Marketing Automation enable your organization to leverage each customer interaction and increase the value of customer relationships. This functionality is delivered with full integration into the Sales Force Automation tools, allowing your team to interact with customers in a more informed manner that reflects a deep understanding of their unique needs and preferences. The Microsoft Dynamics CRM 3.0 marketing tools can help you build effective marketing strategies via the following functionalities:

Marketing Campaigns
Campaign planning based on budgets and expenses, promotion codes, target products, marketing collateral, and more.

Lists Management
Create marketing lists of segments of your database for specific campaigns by using existing customer information or by importing contact information from various sources.

Campaign Activities and Response Management
Manage the entire campaign process through seperate activites and the responses generated by each.

Marketing Analytics
Campaign execution can be tracked, and lead conversion and cost and performance data can be analyzed in this way. Track marketing information to assess campaign success based on opportunities, cost versus payoff, and other criteria.