At BroadPoint the term CRM is not merely a software application, but a customer-driven business philosophy that leads to building customers for life. BroadPoint CRM solutions incorporate key best practices gained from working with organizations much like yours, and are focused on making your team more successful with CRM.
Microsoft Dynamics™ CRM
Microsoft CRM is a new era for CRM applications, bringing companies of all sizes a flexible solution that puts the customer at the center of their business.Sales Management
Among the rapid returns that flow from an investment in Microsoft CRM is an increase in the number of qualified sales leads and opportunities, better coordination of sales activities (leading to a more focused sales effort), and a sales force more aware of customer needs and histories. Specific functionalities include:- Opportunity Management
- Sales process management
- Pipeline optimization
- Quotes
- Order management
- Sales force management
- Sales literature
- Direct Email
Customer Service
Microsoft CRM 3.0 promotes more efficient and effective customer interactions by enabling users to respond more quickly to service issues, apply appropriate resources to service requests, and schedule and dispatch service resources in a timely fashion. The customer service module includes the following features:- Case Management
- Complete 360 degree view of customer information
- Automated routing and queuing
- Auto-response Email
- Email management
- Service scheduling
- Searchable knowledge base
- Service contracts
Marketing Management
Translating a wealth of available customer data into effective selling strategies is one of the great challenges in marketing. By creating a single view of every customer and storing it in a single, readily accessible location, Microsoft CRM 3.0 enables users to better understand what customers are telling them. This knowledge can then be used to focus the marketing effort and execute smarter campaigns. The marketing module can help you build effective marketing strategies via the following functionalities:- Campaign Management
- Marketing list management
- List segmentation
- Campaign execution
- Marketing reporting (track marketing information from response through the sales cycle)
