Complete the simple form to the right, and one of our professional consultants will be in touch. You’ll get free consultation with no obligation to purchase anything.
If forms aren’t your thing, just give us a call at
888-920-2784.
We will contact you within 2 business days.
“What’s the husband’s name again?,” I ask my wife on our way to a dinner party. “Give me a minute”, she says as she quickly goes to Facebook from her phone. “It’s Bill,” she says in a tone as if she knew it all along.
Truth be told, I am pretty bad with names and related personal data. That is why when I meet someone and get their business card, I try to write their personal information on the back. That way, when I staple their business card into my dusty overfilled Rolodex, I know I have the personal data on the back of the card.
Okay, so I really don’t have a Rolodex. I use a supercharged customer database, but the concept is the same. That is, the ability to easily capture and leverage business contact information along with the personal data. And what is my supercharged customer database? It is Microsoft Dynamics CRM. With it, I can have one aggregated view of a customer’s business and personal information all on one screen.
Building Stronger Business Relationships
What if you knew ALL your customers like you know your best customers? You would probably get a lot more business. You already know the detailed personal information of your best customers from the relationships you have built over a long period of time. You know their hobbies, interests, the college they went to and maybe even the college their kids are going to.
But do you have the same deep level of personal knowledge for all customers and prospective customers? Maybe. Maybe not. Keep in mind that just because you know a prospective customer graduated from the University of Maryland in 1987 doesn’t mean that you will win their business, but knowledge like that can provide better insight and the opportunity to build a stronger business relationship.
Leverage LinkedIn and Twitter into Your CRM
Social networking tools such as LinkedIn and Twitter can add vital data to your CRM.
Try to create a holistic view of your own data mixed with “public data”.
Track and manage specific Twitter conversations about your company or your product.
With all the information available on the internet, specifically with social networks, it is no surprise that customers expect more. Keep up with customer demands by leveraging information found with social networking directly in your own CRM. When it comes to customer buying decisions, people buy from people. Well not exactly. People buy from people they know and trust.
Posted by Will Slade on Tue - Jun 29, 2010 at 1:05 pm EDT
Total of 0 comments.
Commenting is not available in this channel entry.
