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The leading association for the construction industry, Associated General Contractors of America, recently published the article “Social Networking: is it Right for Your Organization?” coauthored by Todd Hager, Senior VP at BroadPoint and Heinan Landa, President Optimal Networks.
In the article, Todd and Heinan provide a laymen’s introduction to social networking including a concise overview of the common social network sites. Including realistic questions that companies should ask before they pursue a social networking strategy, the authors’ insights apply to midmarket companies in any industry. A great introduction for any business owner curious about this new medium. Read the full article...
Posted by Barb Levisay on Fri - Apr 09, 2010 at 10:10 am EDT
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